Introducing social semiotics
著者
書誌事項
Introducing social semiotics
Routledge, c2005
- : hbk
- : pbk
大学図書館所蔵 件 / 全23件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. [289]-296) and index
内容説明・目次
内容説明
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.
The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
目次
Part 1: Semiotic Principles Semiotic Resources. Semiotic Change. Semiotic Rules. Semiotic Functions. Part 2: Dimensions of Semiotic Analysis Discourse. Genre. Style. Modality. Part 3: Multimodal Cohesion Rhythm. Composition. Information Linking. Dialogue
「Nielsen BookData」 より