Entering & succeeding in emerging countries : marketing to the forgotten majority

著者

• Samli, A. Coskun

書誌事項

Entering & succeeding in emerging countries : marketing to the forgotten majority

A. Coskun Samli

Thomson/South-Western, c2004

注記

Includes bibliographic references and index

内容説明・目次

内容説明

An expert in marketing in developing countries, the author equips readers with proven techniques and practices to uncover and realise profitable opportunities. He offers insight into initiating your global strategy, determining the best way to enter the market, monitoring results and much more.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA71246332
• ISBN:
  • 0538726989
• LCCN: 2004298092
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason
• ページ数/冊数: xxviii, 186 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD82
  • DC22 : 658.8/4/091724
• 件名:
  • LCSH : Economic development
  • LCSH : Developing countries -- Economic policy