Entering & succeeding in emerging countries : marketing to the forgotten majority

Author(s)

• Samli, A. Coskun

Bibliographic Information

Entering & succeeding in emerging countries : marketing to the forgotten majority

A. Coskun Samli

Thomson/South-Western, c2004

Note

Includes bibliographic references and index

Details

• NCID: BA71246332
• ISBN:
  • 0538726989
• LCCN: 2004298092
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason
• Pages/Volumes: xxviii, 186 p.
• Size: 24 cm
• Classification:
  • LCC : HD82
  • DC22 : 658.8/4/091724
• Subject Headings:
  • LCSH : Economic development
  • LCSH : Developing countries -- Economic policy