Marketing engineering : computer-assisted marketing analysis and planning
著者
書誌事項
Marketing engineering : computer-assisted marketing analysis and planning
Trafford, c2004
Revised 2nd ed
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注記
Includes bibliographical references (p. [481]-498) and indexes
"Sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business"
"Educational copy version 2.4"--CD-ROM label
Published on-demand
Later printings do not include CD-ROM