Marketing engineering : computer-assisted marketing analysis and planning

Author(s)

• Lilien, Gary L.
• Rangaswamy, Arvind

Bibliographic Information

Marketing engineering : computer-assisted marketing analysis and planning

Gary L. Lilien, Arvind Rangaswamy

Trafford, c2004

Revised 2nd ed

Note

Includes bibliographical references (p. [481]-498) and indexes

"Sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business"

"Educational copy version 2.4"--CD-ROM label

Published on-demand

Later printings do not include CD-ROM

• NCID: BA72258235
• ISBN:
  • 9781412022521
• Country Code: cn
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Vivtoria
• Pages/Volumes: xxiv, 518 p.
• Size: 26 cm
• Attached Material: CD-ROM