Strategic management : concepts
著者
書誌事項
Strategic management : concepts
Pearson/Prentice Hall, c2005
10th ed
大学図書館所蔵 全6件
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
For undergraduate courses in Strategic Management, Strategy, and Business Policy.
The tenth edition of Strategic Management is a current, well-written strategic management textbook. Offers a practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. 46 Experiential Exercises are included.
目次
(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.) I. OVERVIEW OF STRATEGIC MANAGEMENT.
1. The Nature of Strategic Management.
Cohesion Case: Krispy Kreme Donuts-2004.
II. STRATEGY FORMULATION.
2. The Business Mission.
3. The External Assessment.
4. The Internal Assessment.
5. Strategies in Action.
6. Strategy Analysis and Choice.
III. STRATEGY IMPLEMENTATION.
7. Implementing Strategies: Management and Operations Issues.
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues.
IV. STRATEGY EVALUATION.
9. Strategy Review, Evaluation, and Control.
V. STRATEGIC MANAGEMENT CASE ANALYSIS.
How to Prepare and Present a Case Analysis.
A Sample Case Analysis for Krispy Kreme Donuts (KKD).
Name Index.
Subject Index.
Company index.
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