Tools of progress : a German merchant family in Mexico City, 1865-present
著者
書誌事項
Tools of progress : a German merchant family in Mexico City, 1865-present
University of New Mexico Press, 2004
- : cloth
- : pbk
大学図書館所蔵 全4件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. 242-259) and index
内容説明・目次
- 巻冊次
-
: cloth ISBN 9780826330871
内容説明
The history of Casa Boker, one of the first department stores in Mexico City, and its German owners provides important insights into Mexican and immigration history. Often called "the Sears of Mexico", Casa Boker has become over the past 140 years one of Mexico's foremost wholesalers, working closely with U.S. and European exporters and eventually selling 40,000 different products across the republic, including sewing machines, typewriters, tools, cutlery, and even insurance. Like Mexico itself, Casa Boker has survived various economic development strategies, political changes, the rise of U.S. influence and consumer culture, and the conflicted relationship between Mexicans and foreigners. Casa Boker thrived as a Mexican business while its owners clung to their German identity, supporting the Germans in both world wars. Today, the family speaks German but considers itself Mexican. Buchenau's study transcends the categories of local vs. foreign and insider vs. outsider by demonstrating that one family could be commercial insiders and, at the same time, cultural outsiders.
Because the Bokers saw themselves as entrepreneurs first and Germans second, Buchenau suggests that transnational theory, a framework previously used to illustrate the fluidity of national identity in poor immigrants, is the best way of describing this and other elite families of foreign origin.
目次
- Introduction
- A Trade Conquistador Comes to Mexico
- The Rise of the Casa Boker
- In the Business of Imperialism and Revolution
- In the Eye of the Storm
- Between the Swastika and the Eagle
- At the Margins of the "Mexican Miracle"
- Cross-Cultural Bokers in an Urban Leviathan
- Conclusions
- Index.
- 巻冊次
-
: pbk ISBN 9780826330888
内容説明
The history of Casa Boker, one of the first department stores in Mexico City, and its German owners provides important insights into Mexican and immigration history. Often called 'the Sears of Mexico', Casa Boker has become over the past 140 years one of Mexico's foremost wholesalers, working closely with US and European exporters and eventually selling 40,000 different products across the republic, including sewing machines, typewriters, tools, cutlery, and even insurance. Like Mexico itself, Casa Boker has survived various economic development strategies, political changes, the rise of US influence and consumer culture, and the conflicted relationship between Mexicans and foreigners. Casa Boker thrived as a Mexican business while its owners clung to their German identity, supporting the Germans in both world wars. Today, the family speaks German but considers itself Mexican. Buchenau's study transcends the categories of local vs. foreign and insider vs. outsider by demonstrating that one family could be commercial insiders and, at the same time, cultural outsiders. Because the Bokers saw themselves as entrepreneurs first and Germans second, Buchenau suggests that transnational theory, a framework previously used to illustrate the fluidity of national identity in poor immigrants, is the best way of describing this and other elite families of foreign origin.
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