Farce to force : building profitable e-commerce strategies

Author(s)

• McCue, Sarah S.
• American Marketing Association

Bibliographic Information

Farce to force : building profitable e-commerce strategies

Sarah S. McCue

Texere, an imprint of Thomson/South-Western, c2006

Note

"American Marketing Association"

Includes bibliographical references and index

• NCID: BA75291077
• ISBN:
  • 0538726776
• LCCN: 2005031440
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xvii, 219 p.
• Size: 24 cm
• Classification:
  • LCC : HF5548.32
  • DC22 : 658.8/72
• Subject Headings:
  • LCSH : Electronic commerce
  • LCSH : Electronic commerce -- Management
  • LCSH : Strategic planning