Farce to force : building profitable e-commerce strategies

著者

• McCue, Sarah S.
• American Marketing Association

書誌事項

Farce to force : building profitable e-commerce strategies

Sarah S. McCue

Texere, an imprint of Thomson/South-Western, c2006

注記

"American Marketing Association"

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA75291077
• ISBN:
  • 0538726776
• LCCN: 2005031440
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason, Ohio
• ページ数/冊数: xvii, 219 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5548.32
  • DC22 : 658.8/72
• 件名:
  • LCSH : Electronic commerce
  • LCSH : Electronic commerce -- Management
  • LCSH : Strategic planning