2005 AMA educators' proceedings : enhancing knowledge development in marketing

Author(s)

• Walker, Beth A.
• Houston, Mark B.
• American Marketing Association. Educators' Conference
• American Marketing Association

Bibliographic Information

2005 AMA educators' proceedings : enhancing knowledge development in marketing

editors, Beth A. Walker, Mark B. Houston ; track chairs, Barbara Bickart ... [et al.]

American Marketing Association, c2005

Other Title

AMA educators' proceedings : "enhancing knowledge development in marketing" : held in the Summer of 2005, San Francisco, California, USA

AMA educators' conference 2005

Enhancing knowledge development in marketing

Note

"Volume 16"

Includes bibliographical references and index

Details

• NCID: BA75421660
• ISBN:
  • 0877573174
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xxiii, 370 p.
• Size: 28 cm