The strategy and tactics of pricing : a guide to growing more profitably

著者

• Nagle, Thomas T.
• Hogan, John E., Ph. D.

書誌事項

The strategy and tactics of pricing : a guide to growing more profitably

Thomas T. Nagle, John E. Hogan

Pearson Prentice Hall, c2006

4th ed

• : International ed

注記

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BA76100742
• ISBN:
  • 0131856774
  • 0132043580
• LCCN: 2005028572
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xv, 349 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5416.5
  • DC22 : 658.8/16
• 件名:
  • LCSH : Pricing
  • LCSH : Marketing -- Decision making