The strategy and tactics of pricing : a guide to growing more profitably
著者
書誌事項
The strategy and tactics of pricing : a guide to growing more profitably
Pearson Prentice Hall, c2006
4th ed
- : International ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses
The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
目次
Chapter 1 Tactical Pricing
Chapter 2 Pricing Strategy
Chapter 3 Value Creation
Chapter 4 Price Structure
Chapter 5 Price and Value Communication
Chapter 6 Pricing Policy
Chapter 7 Price Level
Chapter 8 Costs
Chapter 9 Financial Analysis
Chapter 10 Competition
Chapter 11 Channels of Distribution
Chapter 12 Pricing Over the Product Life Cycle
Chapter 13 Price and Value Measurement
Chapter 14 Ethics and the Law
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