Creating images and the psychology of marketing communication

著者

• Kahle, Lynn R.
• Kim, Chʿung-hyŏn

書誌事項

Creating images and the psychology of marketing communication

edited by Lynn R. Kahle & Chung-Hyun Kim

（Advertising and consumer psychology）

Lawrence Erlbaum Associates, 2006

• : cloth

注記

Includes bibliographical references and indexes

• NII書誌ID(NCID): BA76525286
• ISBN:
  • 0805852166
• LCCN: 2005047282
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mahwah, N.J.
• ページ数/冊数: xxxv, 405 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.32
  • DC22 : 658.8/343
• 件名:
  • LCSH : Consumers' preferences -- Cross-cultural studies
  • LCSH : Consumer behavior -- Cross-cultural studies
  • LCSH : Imagery (Psychology)
  • LCSH : Brand choice
  • LCSH : Attachment behavior
  • LCSH : Communication in marketing
  • FREE : Image (Psychology)
• 親書誌ID:
  • BA2075631X