Applying social cognition to consumer-focused strategy

著者

    • Herr, Paul
    • Nantel, Jacques
    • Conference on Advertising and Consumer Psychology

書誌事項

Applying social cognition to consumer-focused strategy

edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel

（Advertising and consumer psychology）

L. Erlbaum Associates, 2005

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注記

"Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref

Includes bibliographical references and indexes

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