Electronic commerce : from vision to fulfillment

書誌事項

Electronic commerce : from vision to fulfillment

Elias M. Awad

Prentice Hall, 2006

3rd ed

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注記

Includes bibliographical references (p. 531-540) and index

内容説明・目次

内容説明

For undergraduate or graduate courses in Electronic Commerce. This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.

目次

I. FIRST THINGS FIRST 1. The Dawn of a Maturing Industry 2. The World Wide Web II. THE TECHNOLOGY OF E-COMMERCE 3. Internet Architecture 4. Intranets and Extranets 5. Hosting Your Web Site 6. Mobile Commerce-The Business Of Time III.E-STRATEGIES AND TACTICS 7. Building e-Presence 8. Web Site Evaluation and Usability Testing 9. Internet Marketing 10. Web Portals and Web Services 11. Business-to-Business 12. e-core Values: Legal, Ethical, Taxation, and International Issues IV.SECURITY THREATS AND PAYMENT SYSTEMS 13. E-Security and the U.S.A. Patriot Act 14. Encryption- A Matter of Trust 15. Getting the Money V.MANAGERIAL AND CUSTOMER-RELATED ISSUES 16. Going Online

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詳細情報

  • NII書誌ID(NCID)
    BA77143649
  • ISBN
    • 0131735217
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Upper Saddle River, N.J.
  • ページ数/冊数
    xix, 555 p.
  • 分類
  • 件名
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