European marketing data and statistics
Author(s)
Bibliographic Information
European marketing data and statistics
（Marketing handbooks）
Euromonitor International, c2005
41st ed., 2006
- Other Title
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European marketing data and statistics 2006
Available at 4 libraries
Note
Includes index
Description and Table of Contents
Description
< p>Now fully updated, this acclaimed handbook is a compendium of statistical information on the countries of Western and Eastern Europe. Published annually, it provides a wealth of detailed and up-to-date statistical information relevant to international marketing planning. Data is presented in spreadsheet format and a number of extrapolated tables have been included, together with graphs, marketing maps and diagrams. The data coverage includes a considerable number of long-term trends (dating back to 1998 as available), which permits the analysis of socioeconomic trends over a longer time span as a basis for forecasting. The inclusion of figures from the most recent complete year (34th edition covers 1997) for key parameters ensures that up-to-date information is available for analysis. In addition to major European countries, you'll find information on smaller European nations and principalities.
by "Nielsen BookData"