The anatomy of buzz : how to create word-of-mouth marketing

Author(s)

• Rosen, Emanuel

Bibliographic Information

The anatomy of buzz : how to create word-of-mouth marketing

Emanuel Rosen

Doubleday・Currency, 2002

1st ed

• : pbk

Note

Includes bibliographical references (p. [283]-290) and index

"The Anatomy of Buzz was originally published in hardcover by currency in November 2000"

Details

• NCID: BA77202329
• ISBN:
  • 0385496680
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 303 p.
• Size: 21 cm
• Classification:
  • LCC : HF5827.95
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Word-of-mouth advertising
  • LCSH : Marketing