The anatomy of buzz : how to create word-of-mouth marketing
著者
書誌事項
The anatomy of buzz : how to create word-of-mouth marketing
Doubleday・Currency, 2002
1st ed
- : pbk
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注記
Includes bibliographical references (p. [283]-290) and index
"The Anatomy of Buzz was originally published in hardcover by currency in November 2000"