The anatomy of buzz : how to create word-of-mouth marketing
Author(s)
Bibliographic Information
The anatomy of buzz : how to create word-of-mouth marketing
Doubleday・Currency, 2002
1st ed
- : pbk
Available at / 1 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
: pbk658.8-646081200600076
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Note
Includes bibliographical references (p. [283]-290) and index
"The Anatomy of Buzz was originally published in hardcover by currency in November 2000"