Consumer behavior

著者

• Schiffman, Leon G.
• Kanuk, Leslie Lazar

書誌事項

Consumer behavior

Leon G. Schiffman, Leslie Lazar Kanuk

Pearson Prentice Hall, c2007

9th ed

注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

For undergraduate and MBA courses in Consumer Behavior. Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.

目次

PART 1. Introduction 1. Introduction: Diversity in the Marketplace 2. Consumer Research 3. Market Segmentation PART 2. The Consumer as an Individual 4. Consumer Motivations 5. Personality and Consumer Behavior 6. Consumer Perception 7. Consumer Learning 8. Consumer AttitudeFormation and Change 9. Communication and Consumer Behavior PART 3. Consumers in Their Social and Cultural Settings 10. Reference Groups and Family Influences 11. Social Class and Consumer Behavior 12. The Influence of Culture on Consumer Behavior 13. Subcultures and Consumer Behavior 14. Cross-Cultural Consumer Behavior: An International Perspective PART 4. The Consumer's Decision Making Process 15. Consumer Influence and the Diffusion of Innovations 16. Consumer Decision Making

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA77206997
• ISBN:
  • 0131869604
• LCCN: 2005029392
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xix, 561, 38, 11, 22 p.
• 大きさ: 27 cm
• 分類:
  • LCC : HF5415.32
  • DC22 : 658.8/342
• 件名:
  • LCSH : Consumer behavior
  • LCSH : Motivation research (Marketing)