Marketing research and modeling : progress and prospects : a tribute to Paul E. Green

著者

• Wind, Yoram J.
• Green, Paul E.

書誌事項

Marketing research and modeling : progress and prospects : a tribute to Paul E. Green

edited by Yoram (Jerry) Wind, Paul E. Green

（International series in quantitative marketing）

Springer, [2005], c2004

• : softcover

タイトル別名

Market research and modeling : progress and prospects : a tribute to Paul E. Green

注記

"Paul E. Green - curriculum vitae": p. 319-339

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA7727726X
• ISBN:
  • 0387243089
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiv, 346 p.
• 大きさ: 24 cm
• 件名:
  • LCSH : Marketing research -- Methodology
  • LCSH : Marketing -- Mathematical models
  • LCSH : Green, Paul E
  • LCSH : Conjoint analysis (Marketing)
• 親書誌ID:
  • BA0685130X