Strategic marketing : creating competitive advantage

Author(s)

• West, Douglas C.
• Ford, John B. (John Battice)
• Ibrahim, Essam

Bibliographic Information

Strategic marketing : creating competitive advantage

Douglas West, John Ford, and Essam Ibrahim

Oxford University Press, 2006

Note

Includes bibliographical references and index

Details

• NCID: BA77401926
• ISBN:
  • 0199273987
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xxviii, 517 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.135
  • DC22 : 658.8/101
• Subject Headings:
  • LCSH : Marketing -- Decision making
  • LCSH : Marketing -- Management