Douglas West ... [et al.]

Oxford University Press c2022 4th ed

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volume editor, Francis M. Ulgado ; contributors, John B. Ford ... [et al.]

Sage 2011 Legends in marketing . Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 6

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Douglas West, John Ford, and Essam Ibrahim

Oxford University Press 2006

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