Strategic issues in international retailing

著者

書誌事項

Strategic issues in international retailing

edited by John Dawson, Roy Larke and Masao Mukoyama

Routledge, 2006

  • : hbk
  • : pbk

大学図書館所蔵 件 / 全26件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

目次

1. The Increase in International Activity by Retailers 2. Retail Internationalisation as a Process 3. Building an International Retail Strategy 4. Inditex - Zara: Re-Writing the Rules in Apparel Retailing 5. Carrefour: Being Aware of the Domestic Market! 6. The Boots Group Plc: Rethinking the Formula 7. Royal Ahold: Multi-National, Multi-Channel, Multi-Format Food Provider 8. Tesco: Transferring Marketing Success Factors Internationally 9. The International Transfer of Key Success Factors. Conclusions.

「Nielsen BookData」 より

詳細情報

ページトップへ