Profits with principles : seven strategies for delivering value with values

著者

    • Jackson, Ira A.
    • Nelson, Jane

書誌事項

Profits with principles : seven strategies for delivering value with values

Ira A. Jackson and Jane Nelson

Currency/Doubleday, 2004.6

1st ed

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注記

Includes bibliographical references (p. [351]-371) and index

内容説明・目次

内容説明

Argues that businesses that integrate profit making with a firm commitment to and concern for values and integrity can do as well or better financially than those that concentrate only on the bottom line, using examples from Starbucks and Ford to Disney, UPS, and Dell to demonstrate the quantifiable

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