2006 AMA Winter Educators' Conference : marketing theory and applications

Bibliographic Information

2006 AMA Winter Educators' Conference : marketing theory and applications

editors, Jean L. Johnson, John Hulland ; track chairs, Maureen Morrin ... [et al.]

American Marketing Association, c2006

Other Title

AMA educators' proceedings : "Marketing theory and applications" : held February 17-20, 2006 St Petersburg, Florida, USA

AMA educators' conference 2006

Marketing theory and applications

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Note

"Volume 17"

printed from CD-ROM with permission by : Curran Associates, Inc.

Details

  • NCID
    BA78294479
  • ISBN
    • 0877573190
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Chicago, Ill.
  • Pages/Volumes
    xix, 278 p.
  • Size
    28 cm
  • Classification
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