The affluent consumer : marketing and selling the luxury lifestyle

Author(s)

• Michman, Ronald D.
• Mazze, Edward M.

Bibliographic Information

The affluent consumer : marketing and selling the luxury lifestyle

Ronald D. Michman and Edward M. Mazze

Praeger, 2006

Note

Includes bibliographical references (p. [175]-185) and index

Details

• NCID: BA78526508
• ISBN:
  • 0275992829
• LCCN: 2006021766
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Westport, Conn.
• Pages/Volumes: x, 194 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.33.U6
  • DC22 : 658.8/343
• Subject Headings:
  • LCSH : Affluent consumers -- United States
  • LCSH : Luxuries -- United States -- Marketing
  • LCSH : Target marketing -- United States