Big bucks, big pharma : marketing disease & pushing drugs
Author(s)
Bibliographic Information
Big bucks, big pharma : marketing disease & pushing drugs
Media Education Foundation, c2006
Videorecording(Videodisc)
- Other Title
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Big bucks, big pharma : marketing disease and pushing drugs
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Note
English subtitles
Narrated by Amy Goodman
Summary: Exposes the way the multi-billion dollar pharmaceutical industry uses and sometimes creates illness for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors