Services marketing : an Asia-Pacific and Australian perspective

著者

• Lovelock, Christopher H.
• Patterson, Paul
• Walker, Rhett H.

書誌事項

Services marketing : an Asia-Pacific and Australian perspective

Christopher Lovelock, Paul Patterson, Rhett Walker

Pearson Education Australia, c2004

3rd ed

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA78879825
• ISBN:
  • 9781741031621
• 出版国コード: at
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Frenchs Forest, N.S.W.
• ページ数/冊数: xii, 579 p.
• 大きさ: 25 cm
• 件名:
  • LCSH : Service industries -- Australia -- Marketing
  • LCSH : Service industries -- New Zealand -- Marketing
  • LCSH : Service industries -- Pacific Area -- Marketing
  • LCSH : Customer services -- Australia -- Marketing
  • LCSH : Customer services -- New Zealand -- Marketing
  • LCSH : Customer services -- Pacific Area -- Marketing