Strategic management : concepts

著者

• David, Fred R.

書誌事項

Strategic management : concepts

Fred R. David

Pearson Prentice Hall, c2007

11th ed

注記

Includes bibliographical references and index

HTTP:URL=http://www.loc.gov/catdir/toc/ecip066/2006001624.html Information=Table of contents only

内容説明・目次

内容説明

For undergraduate and graduate strategic management courses. For professors who want their students to understand the practical application of strategic management, David provides a skills-based, practitioner-oriented focus.

目次

PART 1 & Overview of Strategic Management CHAPTER 1 The Nature of Strategic Management Cohesion Case: Google, Inc.- 2005 PART 2 &Strategy Formulation CHAPTER 2 The Business Vision and Mission CHAPTER 3 The External Assessment CHAPTER 4 The Internal Assessment CHAPTER 5 Strategies in Action CHAPTER 6 Strategy Analysis and Choice PART 3 &Strategy Implementation CHAPTER 7 Implementing Strategies: Management and Operations Issues CHAPTER 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues PART 4 &Strategy Evaluation CHAPTER 9 Strategy Review, Evaluation, and Control PART 5 &

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA79347468
• ISBN:
  • 0131869558
• LCCN: 2006001624
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xxxi, 384 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HD30.28
  • DC22 : 658.4/012
• 件名:
  • LCSH : Strategic planning -- Case studies
  • LCSH : Strategic planning