Strategic management : concepts
Author(s)
Bibliographic Information
Strategic management : concepts
Pearson Prentice Hall, c2007
11th ed
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Note
Includes bibliographical references and index
HTTP:URL=http://www.loc.gov/catdir/toc/ecip066/2006001624.html Information=Table of contents only
Description and Table of Contents
Description
For undergraduate and graduate strategic management courses.
For professors who want their students to understand the practical application of strategic management, David provides a skills-based, practitioner-oriented focus.
Table of Contents
PART 1 & Overview of Strategic Management
CHAPTER 1
The Nature of Strategic Management
Cohesion Case: Google, Inc.- 2005
PART 2 &Strategy Formulation
CHAPTER 2
The Business Vision and Mission
CHAPTER 3
The External Assessment
CHAPTER 4
The Internal Assessment
CHAPTER 5
Strategies in Action
CHAPTER 6
Strategy Analysis and Choice
PART 3 &Strategy Implementation
CHAPTER 7
Implementing Strategies: Management and Operations Issues
CHAPTER 8
Implementing Strategies: Marketing, Finance/Accounting, R&D,
and MIS Issues
PART 4 &Strategy Evaluation
CHAPTER 9
Strategy Review, Evaluation,
and Control
PART 5 &
by "Nielsen BookData"
