Strategic management : concepts
著者
書誌事項
Strategic management : concepts
Pearson Prentice Hall, c2007
11th ed
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注記
Includes bibliographical references and index
HTTP:URL=http://www.loc.gov/catdir/toc/ecip066/2006001624.html Information=Table of contents only
内容説明・目次
内容説明
For undergraduate and graduate strategic management courses.
For professors who want their students to understand the practical application of strategic management, David provides a skills-based, practitioner-oriented focus.
目次
PART 1 & Overview of Strategic Management
CHAPTER 1
The Nature of Strategic Management
Cohesion Case: Google, Inc.- 2005
PART 2 &Strategy Formulation
CHAPTER 2
The Business Vision and Mission
CHAPTER 3
The External Assessment
CHAPTER 4
The Internal Assessment
CHAPTER 5
Strategies in Action
CHAPTER 6
Strategy Analysis and Choice
PART 3 &Strategy Implementation
CHAPTER 7
Implementing Strategies: Management and Operations Issues
CHAPTER 8
Implementing Strategies: Marketing, Finance/Accounting, R&D,
and MIS Issues
PART 4 &Strategy Evaluation
CHAPTER 9
Strategy Review, Evaluation,
and Control
PART 5 &
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