Strategic management : concepts and cases

Author(s)

• David, Fred R.

Bibliographic Information

Strategic management : concepts and cases

Fred R. David

Pearson Prentice Hall, c2007

11th ed

Note

Previous ed.: c2005

Includes bibliographical references and indexes

Description and Table of Contents

Description

For undergraduate and graduate strategic management courses. For professors who want their students to understand the practical application of strategic management, David provides a skills-based, practitioner-oriented focus.

Table of Contents

PART 1 &Overview of Strategic Management CHAPTER 1 The Nature of Strategic Management Cohesion Case: Google, Inc.- 2005 PART 2 &Strategy Formulation CHAPTER 2 The Business Vision and Mission CHAPTER 3 The External Assessment CHAPTER 4 The Internal Assessment CHAPTER 5 Strategies in Action CHAPTER 6 Strategy Analysis and Choice PART 3 &Strategy Implementation CHAPTER 7 Implementing Strategies: Management and Operations Issues CHAPTER 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues PART 4 &Strategy Evaluation CHAPTER 9 Strategy Review, Evaluation, and Control PART 5 & Strategic Management Case Analysis How to Prepare and Present a Case Analysis Name Index Subject Index Company Index

by "Nielsen BookData"

• NCID: BA79489972
• ISBN:
  • 0131869493
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxxi, 384, 393 p.
• Size: 27 cm
• Classification:
  • LCC : HD30.28
  • DC21 : 658.4/012
• Subject Headings:
  • LCSH : Strategic planning -- Case studies
  • LCSH : Strategic planning