Determinants of temporal variations in advertising effectiveness

著者

• Chung, Chanjin
• Kaiser, Harry Mason
• New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics

書誌事項

Determinants of temporal variations in advertising effectiveness

by Chanjin Chung and Harry M. Kaiser

（NICPRE / National Institute for Commodity Promotion Research & Evaluation, 98-02）（A.R.M.E. research bulletin, 98-03）

Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, [1998]

注記

Cover title

"April 1998."

Includes bibliographical references (p. 12-14)

詳細情報

• NII書誌ID(NCID): BA79563769
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ithaca, N.Y.
• ページ数/冊数: 14 p.
• 大きさ: 28 cm
• 件名:
  • LCSH : Advertising -- Mathematical models
  • LCSH : Advertising -- Milk trade -- New York (State) -- New York
  • LCSH : Milk trade -- New York (State) -- New York
• 親書誌ID:
  • BA79471092
  • BA35506553