Determinants of temporal variations in advertising effectiveness

Author(s)

• Chung, Chanjin
• Kaiser, Harry Mason
• New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics

Bibliographic Information

Determinants of temporal variations in advertising effectiveness

by Chanjin Chung and Harry M. Kaiser

（NICPRE / National Institute for Commodity Promotion Research & Evaluation, 98-02）（A.R.M.E. research bulletin, 98-03）

Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, [1998]

Note

Cover title

"April 1998."

Includes bibliographical references (p. 12-14)

Details

• NCID: BA79563769
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ithaca, N.Y.
• Pages/Volumes: 14 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Advertising -- Mathematical models
  • LCSH : Advertising -- Milk trade -- New York (State) -- New York
  • LCSH : Milk trade -- New York (State) -- New York
• Parent Bibliography ID:
  • BA79471092
  • BA35506553