Marketing : principles and perspectives
著者
書誌事項
Marketing : principles and perspectives
McGraw-Hill/Irwin, c2007
5th ed
- : CD-ROM
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注記
Accompanied by 1 CD-ROM: Music 2 go : student CD-ROM (4 3/4 in.)
Includes bibliographical references (p. [557]-563) and indexes
内容説明・目次
内容説明
Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest coverage and quality supplements, but is still approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.
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