The Indian media business
著者
書誌事項
The Indian media business
Response Books, 2006
2nd ed
- : pb
- : Indian pb
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注記
Edition statement on t.p. verso: Rev. 2nd ed
Includes bibliographical references (p. [248]-252) and index
内容説明・目次
内容説明
Now in paperback the new edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
New to the Second Edition
- a comprehensive mapping of the indian media industry;
- comprehensive and detailed statistics on each industry segment;
- detailed analysis and insights on new trends;
- new chapters on the nascent domains of telecommunications and the internet.
目次
Press
Television
Film
Music
Radio
Telecommunications
Internet
「Nielsen BookData」 より
