Where sport marketing theory meets practice : selected papers from the second annual conference of the Sport Marketing Association : edited and selected from the SMA Conference, November 2004
著者
書誌事項
Where sport marketing theory meets practice : selected papers from the second annual conference of the Sport Marketing Association : edited and selected from the SMA Conference, November 2004
Fitness Information Technology, c2005
内容説明・目次
内容説明
As SMA President and host of SMA II, the second annual SMA Conference, it gives me great pride to share this book with members of the Association as well as an extended readership base. The collection of outstanding papers contained within this manuscript is drawn from over one hundred and fifty academic presentations delivered during the three day conference held in Memphis, Tennessee, November 18-20, 2004, attracting more than three hundred sport marketing scholars, professionals, and students. -- From Richard Irwin's preface 'A Word From the President'.
目次
- Consumer Behaviour in the Sport Business Industry
- Media and Its Messages: Managing for Marketing
- Financial Matters and Sport Marketing
- Sponsorship and Sport Marketing
- Endorsement, Building Brand, and Promotional Strategies.
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