Crossing the chasm : marketing and selling disruptive products to mainstream customers
Author(s)
Bibliographic Information
Crossing the chasm : marketing and selling disruptive products to mainstream customers
Collins Business Essentials, 2006, c2002
Rev. ed
- : pbk
Available at / 12 libraries
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Note
"The original hardcover of this book was published in 1991 by HarperBusiness"--T.p. verso
"A Collins Business Book"
Includes index
Description and Table of Contents
Description
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
by "Nielsen BookData"
