Crossing the chasm : marketing and selling disruptive products to mainstream customers

著者

• Moore, Geoffrey A.

書誌事項

Crossing the chasm : marketing and selling disruptive products to mainstream customers

Geoffrey A. Moore ; with a foreword by Regis McKenna

Collins Business Essentials, 2006, c2002

Rev. ed

• : pbk

注記

"The original hardcover of this book was published in 1991 by HarperBusiness"--T.p. verso

"A Collins Business Book"

Includes index

内容説明・目次

内容説明

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA80661040
• ISBN:
  • 9780060517120
• LCCN: 98055078
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxi, 227 p.
• 大きさ: 21 cm
• 分類:
  • LCC : HF5439.H54
• 件名:
  • LCSH : Selling -- High technology
  • LCSH : High technology -- Marketing
  • LCSH : Technological innovations -- Marketing
  • LCSH : Selling -- Technology
  • LCSH : High technology industries
  • LCSH : Marketing