Strategic new product development for the global economy
著者
書誌事項
Strategic new product development for the global economy
Palgrave Macmillan, 2007
- : hbk
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注記
Includes bibliographical references (p. 238-245) and index
内容説明・目次
内容説明
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
目次
What Is a New Product? Why New Products Fail New Product Development in a Global Economy Three Models of New Product Development Exploration of New Opportunities and Creation of Concepts Organizing for New Product Development Strategic Creativity in the R&D Organization Evaluation of New Products The New Product Launch New Challenges in New Product Development When to Stop: Suspending Development of New Products and Dropping Old Products Success Factors in New Product Development
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