Implicit measures of attitudes
著者
書誌事項
Implicit measures of attitudes
Guilford Press, c2007
- : hardcover
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.
目次
1. Introduction, Bernd Wittenbrink and Norbert Schwarz
I. Procedures and Their Implementation
2. Measuring Attitudes through Priming, Bernd Wittenbrink
3. Understanding and Using the Implicit Association Test: IV: What We Know (So Far) about the Method, Kristin A. Lane, Mahzarin R. Banaji, Brian A. Nosek, and Anthony G. Greenwald
4. Armed Only with Paper and Pencil: Low-Tech Measures of Implicit Attitudes, Patrick T. Vargas, Denise Sekaquaptewa, and William von Hippel
5. Attitudes as Mental and Neural States of Readiness: Using Physiological Measures to Study Implicit Attitudes, Tiffany A. Ito and John T. Cacioppo
6. Understanding Social Evaluations: What We Can (and Cannot) Learn from Neuroimaging, Andreas Olsson and Elizabeth A. Phelps
II. Critical Perspectives
7. How to Define and Examine the Implicitness of Implicit Measures, Jan De Houwer and Agnes Moors
8. Paradigms We Live By: A Plea for More Basic Research on the Implicit Association Test, Dirk Wentura and Klaus Rothermund
9. Beyond the Attitude Object: Implicit Attitudes Spring from Object-Centered Contexts, Melissa J. Ferguson and John A. Bargh
10. Mental Representations Are States, Not Things: Implications for Implicit and Explicit Measurement, Eliot R. Smith and Frederica R. Conrey
11. What Do We Know about Implicit Attitude Measures and What Do We Have to Learn?, Bertram Gawronski and Galen V. Bodenhausen
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