Odyssey : Pepsi to Apple

著者

• Sculley, John

書誌事項

Odyssey : Pepsi to Apple

John Sculley ; with John A. Byrne

Collins, c1987

注記

Includes bibliographical references and index

内容説明・目次

内容説明

John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA81635079
• ISBN:
  • 0002179946
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xiv, 450 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HC102.5.S3/
  • DC19 : 338/.04/0924
• 件名:
  • PRECIS : United States. Entrepreneurship. Sculley, John - Biographies
  • BLSH : Sculley, John
  • LCSH : Businessmen -- United States -- Biography