Marketing management : a strategic decision-making approach

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Marketing management : a strategic decision-making approach

John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr

(McGraw-Hill international editions)(International student edition)(McGraw-Hill higher education)

McGraw-Hill/Irwin, c2008

6th ed

  • : pbk

Available at  / 1 libraries

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"This international student edition is for use outside of the U.S."--cover

Includes bibliographical references and index

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