Marketing management : a strategic decision-making approach

著者

• Mullins, John W. (John Walker)
• Walker, Orville C.
• Boyd, Harper W.

書誌事項

Marketing management : a strategic decision-making approach

John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr

（McGraw-Hill international editions）（International student edition）（McGraw-Hill higher education）

McGraw-Hill/Irwin, c2008

6th ed

• : pbk

注記

"This international student edition is for use outside of the U.S."--cover

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA81652748
• ISBN:
  • 0071101098
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxii, 533 p.
• 大きさ: 26 cm
• 分類:
  • DC22 : 658.8/1
• 件名:
  • LCSH : Marketing -- Management
• 親書誌ID:
  • BA03817735
  • BA10936574
  • BA48476896