Essential readings in marketing

著者

• McAlister, Leigh
• Bolton, Ruth N. (Ruth Nancy)
• Rizley, Ross
• Marketing Science Institute

書誌事項

Essential readings in marketing

Leigh McAlister, Ruth N. Bolton, and Ross Rizley, editors

Marketing Science Institute, c2006

注記

Includes abstracts first published in the Journal of marketing, the Journal of marketing research, the Journal of consumer research, Marketing science, and Management science

Includes bibliographical references and index

Summary: A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic

詳細情報

• NII書誌ID(NCID): BA81851336
• ISBN:
  • 0965711455
• LCCN: 2006281508
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, MA
• ページ数/冊数: 196 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415
  • DC22 : 016.6588
• 件名:
  • LCSH : Marketing -- Abstracts
  • LCSH : Marketing -- Bibliography
  • LCSH : Marketing research