Essential readings in marketing

Author(s)

• McAlister, Leigh
• Bolton, Ruth N. (Ruth Nancy)
• Rizley, Ross
• Marketing Science Institute

Bibliographic Information

Essential readings in marketing

Leigh McAlister, Ruth N. Bolton, and Ross Rizley, editors

Marketing Science Institute, c2006

Note

Includes abstracts first published in the Journal of marketing, the Journal of marketing research, the Journal of consumer research, Marketing science, and Management science

Includes bibliographical references and index

Summary: A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic

Details

• NCID: BA81851336
• ISBN:
  • 0965711455
• LCCN: 2006281508
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, MA
• Pages/Volumes: 196 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC22 : 016.6588
• Subject Headings:
  • LCSH : Marketing -- Abstracts
  • LCSH : Marketing -- Bibliography
  • LCSH : Marketing research