Understanding business strategy : concepts

Author(s)

• Ireland, R. Duane
• Hoskisson, Robert E.
• Hitt, Michael A.

Bibliographic Information

Understanding business strategy : concepts

R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt

Thomson/South-Western, c2006

Note

Includes bibliographical references and indexes

Description and Table of Contents

Description

UNDERSTANDING BUSINESS STRATEGY encourages a hands-on approach to learning with applications and features such as: experiential exercises, BizFlix video clips, and brief end of chapter cases. Further, features such as the Strategy Tool Box and Your Career provide practical tools as students embark on their own careers. After reading Understanding Business Strategy, students will not only have an understanding of modern strategic management; they will also grasp the application of these tools in their own careers.

by "Nielsen BookData"

Details

• NCID: BA82023963
• ISBN:
  • 9780324317732
• LCCN: 2005922995
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxix, 258, 4, 28 p.
• Size: 26 cm
• Classification:
  • LCC : HD30.28
• Subject Headings:
  • LCSH : Strategic planning
  • LCSH : Strategic planning -- Case studies
  • LCSH : Business planning
  • LCSH : Business planning -- Case studies