Creative advertising : ideas and techniques from the world's best campaigns

Author(s)

• Pricken, Mario
• Whittall, Mary

Bibliographic Information

Creative advertising : ideas and techniques from the world's best campaigns

Mario Pricken ; [translated from the German Kribbeln im Kopf by Mary Whittall]

Thames & Hudson, 2004, c2002

• : pbk

Other Title

Kribbeln im Kopf

Description and Table of Contents

Description

Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.

by "Nielsen BookData"

Details

• NCID: BA82299104
• ISBN:
  • 9780500284766
• LCCN: 2001096432
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Original Language Code: ger
• Place of Publication: London
• Pages/Volumes: 263 p.
• Size: 28 cm
• Classification:
  • DC22 : 741.67
• Subject Headings:
  • LCSH : Commercial art
  • LCSH : Advertising campaigns