AMA Summer educators' coference 2006 : "Enhancing knowledge development in marketing", August 4-7, 2006 Chicago, Illinois, USA

Author(s)

• Grewal, Dhruv
• Levy, Michael
• Krishnan, R.
• American Marketing Association. Educators' Conference
• American Marketing Association

Bibliographic Information

AMA Summer educators' coference 2006 : "Enhancing knowledge development in marketing", August 4-7, 2006 Chicago, Illinois, USA

Dhruv Grewal, Michael Levy, R.Krishnan eds.

American Marketing Association, c2006

Other Title

2006 AMA educators' proceedings, enhancing knowledge development in marketing

AMA summer educators' conference 2006

Enhancing knowledge development in marketing

Note

"Volume 17"

Includes bibliographical references and index

Details

• NCID: BA82458616
• ISBN:
  • 0877573220
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, IL
• Pages/Volumes: xxiii, 400 p.
• Size: 28 cm