AMA Summer educators' coference 2006 : "Enhancing knowledge development in marketing", August 4-7, 2006 Chicago, Illinois, USA
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Bibliographic Information
AMA Summer educators' coference 2006 : "Enhancing knowledge development in marketing", August 4-7, 2006 Chicago, Illinois, USA
American Marketing Association, c2006
- Other Title
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2006 AMA educators' proceedings, enhancing knowledge development in marketing
AMA summer educators' conference 2006
Enhancing knowledge development in marketing
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Note
"Volume 17"
Includes bibliographical references and index
