AMA Summer educators' coference 2006 : "Enhancing knowledge development in marketing", August 4-7, 2006 Chicago, Illinois, USA

著者

• Grewal, Dhruv
• Levy, Michael
• Krishnan, R.
• American Marketing Association. Educators' Conference
• American Marketing Association

書誌事項

AMA Summer educators' coference 2006 : "Enhancing knowledge development in marketing", August 4-7, 2006 Chicago, Illinois, USA

Dhruv Grewal, Michael Levy, R.Krishnan eds.

American Marketing Association, c2006

タイトル別名

2006 AMA educators' proceedings, enhancing knowledge development in marketing

AMA summer educators' conference 2006

Enhancing knowledge development in marketing

注記

"Volume 17"

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA82458616
• ISBN:
  • 0877573220
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, IL
• ページ数/冊数: xxiii, 400 p.
• 大きさ: 28 cm