2007 AMA winter educators' coference : "Marketing theory and applications", February 16-19, 2007, San Diego, California, USA
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Bibliographic Information
2007 AMA winter educators' coference : "Marketing theory and applications", February 16-19, 2007, San Diego, California, USA
American Marketing Association, c2007
- Other Title
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2007 AMA winter educators' proceedings, marketing theory and applications
2007 AMA winter educators' conference
Marketing theory and applications
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Note
"Volume 18"
Includes bibliographical references and index