Public & nonprofit marketing

著者

• Lovelock, Christopher H.
• Weinberg, Charles B.

書誌事項

Public & nonprofit marketing

Christopher H. Lovelock, Charles B. Weinberg

Scientific Press, c1989

注記

First edition titled Marketing for Public and Nonprofit Managers

Includes bibliographies and index

詳細情報

• NII書誌ID(NCID): BA8283031X
• ISBN:
  • 0894261347
• LCCN: 84168290
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Palo Alto, Calif.
• ページ数/冊数: x, 520 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HD2741
  • DC19 : 658.8
• 件名:
  • LCSH : Corporations, Nonprofit -- Marketing -- Case studies
  • LCSH : Corporations, Nonprofit -- Marketing -- Addresses, essays, lectures
  • LCSH : Government business enterprises -- Case studies
  • LCSH : Government business enterprises -- Addresses, essays, lectures
  • LCSH : Government publicity -- Case studies
  • LCSH : Government publicity -- Addresses, essays, lectures