Public & nonprofit marketing
著者
書誌事項
Public & nonprofit marketing
Scientific Press, c1989
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
First edition titled Marketing for Public and Nonprofit Managers
Includes bibliographies and index
内容説明・目次
内容説明
Written by two of the world's leading experts in the field this book shows how a well thought out marketing strategy can help public and non-profit organizations survive and succeed in an age of funding cutbacks and increasingly fierce competition. The new edition has been revised and reorganized to reflect recent problems and concerns.
目次
- An Overview of Public and Nonprofit Marketing
- Exploring and Pursuing Marketing Opportunities
- Understanding Customers
- Planning and Pricing the Product
- Making Contact with the Customer
- Organization and Implementation
- Resource Allocation.
「Nielsen BookData」 より